Workflows Email Marketing – Turn leads into customers
How you respond to leads can make a big difference in revenue. In fact, research shows that nurtured leads make 47 percent larger purchases than non-nurtured leads. Targeting specific actions and audiences can help you track warm leads all the way to purchase.
Follow hot leads with fast responses:
“Ready to
buy?”
Trigger: A new prospect’s score reaches “hot lead” based on increased interest.
Automated response: A sales representative is notified to reach out personally.
Work Flows Email Marketing – Send personalized content to ideal leads:
“We’ve
got just the thing.”
Trigger: A lead from an ideal industry or target role fills out your online
form.
Automated response: An email with content specific to their industry or role.
Or, a sales representative is notified to reach out with special industry
offers.
Recycle lost leads for future conversion efforts:
“Keep us
in mind for later.”
Trigger: A lead is marked as closed or lost in your CRM system.
Automated response: The lead’s information is routed back to the nurture
process.
Set up unique workflows for Email Marketing – different loss reasons, such as “chose a competitor” or “no decision,” so the re-engagement campaign will be highly relevant to your lead.
Reengage leads who aren’t opening your emails:
“Are you
still with us?”
Trigger: A lead hasn’t opened emails or visited your site in six months.
Automated response: An email with a personalized “we miss you” message.
Set up an additional automated response that will offer to remove a lead from the email list if they don’t respond to your re-engagement efforts.
Turn customers into highly engaged customers
Marketing automation gives you the opportunity to not just build new relationships, but to maintain long-term customer loyalty. Automation also makes it possible to have ongoing conversations with customers across the sales cycle, and to track audiences and behaviors across channels.
Onboard new customers instantly:
“Welcome
aboard!”
Trigger: A new customer purchases your product or service.
Automated response: An email with a link to a beginner’s series of product
guides, manuals, and tips.
Easily promote your special events:
“Let’s
get to know each other.”
Trigger: A special company event is added to an internal calendar.
Automated response: Email invitations to the event that promote activities and
special guests.
Add likely attendees to a special list, and set up an automated response that notifies sales representatives to follow up personally.
Drive “stuck” customers toward helpful resources:
“Ready to
take the next step?”
Trigger: A customer has stopped using the product.
Automated response: An email with a personal invitation to try a new solution
or to contact customer service.
Remind customers of upcoming purchases or renewals:
“Upcoming
renewal: action is required.”
Trigger: A customer’s automatic payment or product license is set to expire in
one month.
Automated response: An email reminder about how to update payment information
or renew the product license.
Reward your most loyal customers:
“Thanks
for your continued business.”
Trigger: A customer’s score reaches “loyalty” status based on a significant
milestone.
Automated response: An email with a special offer or insider information.
Nudge customers to try unused product features:
“Ready to
try something new?”
Trigger: A customer has left several product features untouched.
Automated response: An email about the benefits of the features they haven’t
explored yet.
