Conversions ads – Get help with your Facebook Ads-3

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About the Conversions Ads objective

The Conversions Ads objective is designed to drive valuable actions on your website or app. With Conversions Ads as your objective, you can create ads that:

  • Increase conversions on your website (Website Conversions)
  • Increase conversions in your app (App Engagement)

Note: The Conversions ads objective requires the Facebook pixel for websites or App Events for apps.

When you create an ad with the Conversions objective, you can:

  • Select where conversions take place: You can select either Website or App, and then select the Facebook pixel or app event that you want to use.
  • Target people who have previously installed your app: You can target people who have previously installed your app in the Audience section of ad creation.

What platforms support the Conversions ads objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the Conversions ads objective?

  • Photo
  • Video
  • Carousel
  • Slideshow
  • Collection

Catalogue Sales objective

Show products from your catalogue based on your target audience.

What platforms support the Catalogue Sales objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the Catalogue Sales objective?

  • Single image
  • Carousel
  • Collection

About the Store Traffic objective

The Store Traffic advertising objective allows you to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. You can choose the Store Traffic objective for your campaign if you have a business with multiple shops and you’ve  added your shop location on Facebook.

About the Messages objective

The Messages objective drives conversations to your business. We can use it to:

  • Generate leads
  • Increase transactions
  • Answer questions
  • Offer support

Dynamic ads

Dynamic ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item that you promote, you create an ad template that automatically uses images and details from your catalogue for items you’d like to advertise. With dynamic ads, you can retarget people who have taken an action on your website or app, or use broad audience targeting to reach people who may not have visited your website or app before. Your ads then show relevant products from your catalogue to people when they visit Facebook, Instagram, the Audience Network or Messenger. These are called product recommendations.