Video & slideshow Facebook Ads Video ads allow you to show off your product, service or brand using a video. You can create ads in Ads Manager or boost a post from a Facebook Page that includes a video. Ads appear on Facebook, Instagram, Audience Network and Messenger. You can use video ads to: Show …
Image ads Images ads with less than 20% text perform better. That’s why Image ads that run on Facebook, Instagram and Audience Network are subject to a review process that looks at the amount of image text used in your image ads, because we consider ads with too much text in the ad’s image or …
Add Objectives About the Brand Awareness objective The Brand Awareness objective is for advertisers who want to show ads to people who are more likely to recall them. The brand awareness objective gives you the estimated ad recall lift (people) metric, which shows how many people we estimate would remember your ad if we asked …
Best practices for posting on your Page Post frequently: New and frequent posts tell your fans and followers that you’re active, legitimate and care about them as customers. Old or expired posts could imply that your business is closed or isn’t invested in its customers. Use post scheduling to create posts in advance so your Page …
